Test-Drive Membership For 8 Weeks
Without Risking A Dime
"How To Dramatically Increase
Your International Sales
In Just 45 Minutes/Week"
From: Tom Lister
Date: Wednesday, 2:16 PM
RE: Increasing Your Export Sales
Dear Friend,
If you’ve got 45 minutes to spare each week, I can show you how to dramatically increase your international sales in just a few short months. In fact, you may be surprised how easy it is to become a successful exporter.
You see I've developed a unique approach to exporting that I believe can help most small and medium-sized companies double or even triple their international sales.
I would like to share my methods with you but first I must to warn you that...
Almost Everything You're Being Told
About Exporting Is Wrong!
Over 25 years of doing business in international markets has convinced me that much of what passes for conventional wisdom in the field of exporting is wrong and is preventing many companies from enjoying the international sales success they deserve!
Simply put, thousand of companies with great products, ideal for international markets, are falling victim to:
- Advice from ivory tower academics that doesn’t work in the real world.
- Advice from government bureaucrats who've never sold a thing in their lives.
- Advice that only works if you're a Fortune 500 company.
They are also not being shown simple, straightforward methods for growing their international sales that are proven to work out there in the real world.
The Trouble With Traditional Training
Traditional export training focuses almost entirely on the operational side of exporting and provides little concrete information on how to actually sell your products in international markets.
It tells you everything you need to know about fulfilling export orders and goes into mind-numbing detail about Incoterms, letters of credit, bills of lading, commercial invoices, certificates of origin, export licenses and the like.
Unfortunately this approach puts the cart before the horse: you are shown how to deal with export orders but not how to get these orders in the first place!
When it comes to showing you how to increase your international sales, these courses are long on theory and short on practice.
You are told WHAT you need to do but not shown HOW to do it.
You are lectured on the importance of selecting the right foreign markets but are not given cost-effective techniques to determine the best markets for YOUR products. (Or shown how to use the Internet to do this quickly and easy.)
You are told that distributors are usually the best way to get into overseas markets but are provided with little practical advice on how to actually find the good ones.
And finally no one is showing you how to manage your distributors for maximum results.
The “experts” seem to think that it's enough just to get a signed distribution agreement but experienced international sales pros know the international distributors and agents need to be trained, motivated, and managed if you want to see real results.
Finally, A Step-By-Step Export Blueprint
For Small And Medium-Sized Exporters
Real World Exporting™ is different.
It's packed full of real-world techniques for picking markets, finding reliable distributors, and motivating them for maximum results that you can use immediately to grow your international sales.
It gives you a practical, step-by-step blueprint for international sales success that you won't find anywhere else.
And it’s designed specifically for small and medium-sized exporters serious about growing their international sales.
Companies that don’t have the resources to copy the methods that Fortune 500 companies use to open up international markets.
Companies that can’t dispatch armies of people to the four corners of the earth in search of sales, open up offices in unproven markets, or spend hundreds of thousands of dollars on market research.
Companies that need real results now and a positive return on every dollar they spend.
As a member of Real World Exporting™, you’ll discover how to generate international sales in the most cost-effective ways possible... without ever leaving your office... how to quickly zero in on the best markets for your products... how to do business in these markets on a shoestring budget... and how to do it all in a way that makes international travel optional... not mandatory.
Real Results In Just 45 Minutes A Week
Real World Exporting™ is a series of easy-to-understand modules that are short, to the point, and have none of the fluff and filler you find in other export training programs.
Every week you’ll receive an email with a special link to that week’s step-by-step lesson. Included in the lesson is a short assignment to complete so you’ll see progress every single week.
And here's the best part:
Each week's lesson can be completed in just 45 minutes!
Video is used extensively so you can quickly learn a technique… see it in action… and immediately apply it to your business.
You'll also get additional manuals, templates, and checklists to ensure rapid implementation of the strategies you'll learn.
And because each lesson is delivered directly to your computer, there’s no need to block days out of your busy schedule for travel or training. Access the program any time you want from your office or home.
Here's some of what you'll learn over the next few months…
How To Do Market Research
On A Shoestring Budget
Export success begins with being in the right markets. Signing the best distributor in a foreign market is meaningless if that market is too competitive, too small, or just isn't right for your product.
International market research can be expensive and time-consuming but only if you do it like the “big boys”.
Smaller companies can’t afford lengthy foreign fact-finding trips and expensive market research reports. They need cost-effective ways to quickly find the most promising markets and distributors for their products.
And the Internet provides this with a wealth of country, market, and company information that’s free for the taking.
But you need to know where to find this information because the really good stuff is hidden away in special sites that are invisible to Google.
Real World Exporting™ shows you how to unlock this invaluable data in step-by-step videos that will have you creating a customized list of potential markets for your products in just a few hours.
You'll also discover:
- Why the market selection methods taught in export seminars don’t work for smaller exporters
- 15 proven ways to find promising overseas markets for your products
- How to use trade statistics to identify potential markets
- How to get free access to expensive market research reports that normally sell for hundreds or even thousands of dollars each
- The best sources of government information and how savvy exporters use this information to select potential markets
- Our favorite sites for international market research… these are the ones we use every day and we’ll show you how to use each of them in step-by-step videos
- How to research a market when you don't speak or read the local language
- Cost-effective ways to outsource research to outside experts
- How your competitors can help you find markets for your products
- The one mistake even experienced sales professionals make when entering new international markets… and how to use this simple and effective technique to avoid costly errors
- How to find the best ten markets for your company's products on a Sunday afternoon while sitting in your favorite chair with your feet up, watching the game and drinking a cold beer
- And more…
How To Find Reliable Distributors
In Any Market
Once you’ve determined the best markets for your products, you need to find reliable distributors in these countries and convince them to carry your products.
I'll show you proven ways to win over even the most reluctant distributors. I’ve used these methods successfully for years and they work like a charm.
You’ll also discover:
- How to quickly put together a list of the best distributors for your product in any market
- How to use the Internet to gather background information on potential sales partners
- The single overriding quality you should look for in new distributors
- The worst way to sign up potential distributors…. know this and you’ll be ahead of many experienced international sales managers
- How to understand the distributor mindset
- How to avoid doing business with distributors that'll only cause you grief later
- Why using credit reports may be the wrong way to weed out potential distributors
- A proven way to interview potential distributors including a complete list of questions to ask
- An easy interview trick you can use to quickly tell if a distributor is lying to you
- How to develop a standard distribution agreement without spending a fortune on legal fees
- How to negotiate the terms and conditions of the distribution agreement… what's important and what's not
- How to handle the tricky issue of exclusivity
- The three things you must do as soon as you sign the distribution agreement… delay these and you’ll greatly increase the risk of your product gathering dust in your distributor’s warehouse
- How to outsource the distributor search process… this is especially useful if you don't speak the local language
- How to milk the profits out of those tricky “secondary markets” that are too small or too far away to warrant much of your precious time.
- And much more…
How To Manage Your Distributors
For Maximum Results
Signing the distribution agreement is just the beginning. International distributors need to be properly trained, motivated, and managed if you want to maximize your international sales results.
Real World Exporting™ gives you tested strategies for working with international sales partners, including:
- What really motivates distributors… and how to use this knowledge to your advantage
- The key differences between domestic and international distributors… trying to manage them the same way will not work
- How to understand the “Black Widow Syndrome”… and why it has a profound effect on everything your distributor does
- The psychological tricks that every distributor uses… and how to instantly disarm every single one of them
- How to understand the “Mushroom Treatment”… learn a simple trick to short-circuit it for better market intelligence
- How to win over this key person on your distributor’s staff (it’s not the owner or CEO)
- A simple technique that ensures a successful presentation every time… structure your training this way and your distributor’s sales force will stay awake and have everything they need to sell your products
- How to make sure that your distributor’s sales force is pushing your product… even if it isn’t “best-of-breed”
- How to painlessly terminate a distribution agreement
- How to get your distributor to develop an annual plan… and actually stick to it
- How to deal with distributors that always have their hand out for money
- And more...
How Your Membership Works
Instead of simply sending you a big binder of training materials to sit on your bookshelf gathering dust, I’m making this information available to you week after week in action-sized portions so you’ll actually get results.
As a Charter Member of Real World Exporting™, each week you'll receive a 45-minute lesson that includes a short assignment and links to additional videos, resources, templates, and checklists to ensure rapid mastery of the techniques I'll be sharing with you.
Every lesson is strategically created in such a way that you'll see rapid results with the program...
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Short And Easy To Digest |
| Each lesson takes only 45 minutes and contains nothing but "meat". There's a very real problem these days with "information overload" so each lesson is purposefully brief (but thorough!) so you can quickly absorb it and put it into practice. | |
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Includes An Assignment To Complete |
| Every weekly lesson will give you an assignment to complete at the close of the information. Instead of giving you the usual "this is what I've done" stuff, I'm giving you "this is what you do" stuff! Each week you'll have some easy-to-implement action step to complete before moving on. | |
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Builds As You Go |
| Every lesson builds as your membership site does. Early on we'll discuss some basics to quickly establish an international sales program. From there, we'll move into intermediate and then advanced tactics for maximizing your international sales. Those new to exporting won't get lost from the start and veterans won't get bored as I'll throw in some golden nuggets along the way for our more experienced members. | |
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Forces You To Succeed Long-Term |
| While most programs pile on a bunch of information and leave you to put it all together for yourself, that isn't how things are setup in this training program. By giving you information in bite-sized portions you'll be more likely to actually do something with the content ... and you'll be more likely to see real results. | |
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Helps You Make Real Progress |
| When you look back after each month, you'll actually be able to see progress by putting these lessons into practice. You’ll actually be able to see your international sales growing step-by-step because you'll be following a systematic, weekly plan of action. Exactly when you need to take certain steps you'll take them. |
Each weekly lesson is designed to be "to the point" and immediately actionable.
The first lesson is coming your way immediately upon completing your order.
“Test-Drive” Charter Membership
Risk-Free For 60 Days
Limited To First 100 Members
Let me be honest with you about something... Real World Exporting™ is a brand new program and there are probably a few rough edges.
Don't get me wrong. I know that the techniques in this program work and that they can help you dramatically increase your international sales.
I've used them myself over the last 25 years and so have the consulting clients and seminar attendees that I've shared them with over the last 5 years.
But I also realize that delivering this training over the Internet is different from in-person training or consulting so I'm looking for 100 Charter Members to test-drive Real World Exporting™ and give me their candid feedback about the program.
In return for doing me this favor, I am offering Charter Membership at a low introductory rate of only $67 per month.
Only 100 Charter Memberships are available at this introductory rate. The price will increase substantially when this introductory period ends but as a Charter Member, your monthly membership fee will never change.
Unlimited Email Support And Lifetime Updates (Charter Members Only)
Charter Members also get unlimited email support so they can ask me anything they want about the techniques and strategies in the program.
I am doing this because your questions will help me improve the program. And as a Charter Member you’ll get lifetime access to any updates I make so you’ll always have the latest tools, techniques, and resources.
Email support and lifetime updates are only for Charter Members.
Try The First 8 Lessons Completely Risk-Free
Real World Exporting™ is covered by an unconditional 60-day, money-back guarantee so you can try the first 8 lessons and see if this program is right for you.
If it isn't, just send us an email and we'll immediately give you a refund of every penny you paid. Keep everything you've received just for trying the program.
And you can stop anytime if you're not getting the results you want. Simply let me know and I'll cancel your membership immediately. Everything you've received up to that point is yours to keep.
Join Now While Charter Memberships
Are Still Available...
The ball is now in your court.
You can build your international sales on hope… hope you are in the right markets… hope you can find the right distributors… hope that these distributors will actually sell your products…
Or you can build your export business using a proven system for picking profitable export markets, signing up reliable sales partners, and motivating them for maximum results.
The choice of yours.
Click on the link below to see if Real World Exporting™ is right for you.
Remember only 100 Charter Memberships are available during this introductory period.
Charter Membership Application
Order over our 100% secure order form.
Real World Exporting™ is a monthly membership program. After signing up, your account will be instantly activated and you will have immediate access to the first lesson. Each and every week after this you'll get a new lesson and access to additional videos, templates, checklists and manuals.
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Tom Lister
Creator, Real World Exporting™